April 23, 2025 – A&M Capital Strategic Investments (“AMCSI”) is pleased to announce a minority investment in GSTV (the “Company”), a national on-the-go video network available at fuel and convenience retailers nationwide, alongside majority investor MidOcean Partners (“MidOcean”), a New York-based alternative asset manager. The transaction also includes continued participation from prior owner Rockbridge Growth Equity (“Rockbridge”).
Founded in 2005, GSTV reaches over 115 million monthly viewers with full-sound, contextually relevant video advertising at more than 29,000 fuel and convenience retail sites nationwide. Positioned at the convergence of digital video, digital out-of-home, and retail media, GSTV delivers performance-driven advertising to high-intent consumers at a critical point on the path to purchase. With proprietary data and analytics capabilities, GSTV enables national brands to drive measurable, immediate consumer action and build long-term brand equity.
AMCSI is leveraging strategic media capabilities within A&M Consulting which were critically important to the due diligence of the business and market and will be an influential resource as the Company invests behind programmatic and data-driven capabilities to improve the value proposition for GSTV’s customers. AMCSI’s strategic link to A&M Consulting adds meaningfully to the investor group led by MidOcean and also comprising GSTV’s management team, and Rockbridge.
About AMCSI
AMCSI, with total commitments under management of ~$835 million, is A&M Capital’s dedicated active minority investment strategy focused on partnering with middle market private equity firms in their core areas of expertise. AMCSI leverages the experience of its dealmaking professionals and its strategic association with A&M Consulting’s market-leading private equity services business to facilitate value-added partnership. AMCSI’s investments span a variety of industries, supporting companies with sustainable growth and value creation objectives.
About A&M Capital
A&M Capital is a multi-strategy private equity investment firm with over $6 billion in commitments under management across its funds, vehicles and accounts. The firm is led by a highly experienced investment team, which is augmented by a strategic association with A&M Consulting, a leading global operationally focused advisory firm. A&M Capital combines a focus on middle-market private equity investing with deep operational expertise, industry knowledge, and global corporate relationships, making A&M Capital an attractive partner to management teams and business owners. A&M Capital is headquartered in Greenwich, CT, with offices in Los Angeles, CA, West Palm Beach, FL, London, UK, and Milan, IT. For more information, visit www.a-mcapital.com.
About GSTV
GSTV is America’s engaging, on-the-go video network. GSTV is a data-driven, national video platform entertaining targeted audiences at scale across tens of thousands of fuel retailers. GSTV engages viewers at an essential waypoint of their consumer journey and is the only consolidated and scaled digital media platform in the convenience and fuel channel. GSTV drives immediate action and creates lasting brand impressions, delivering measurable results, in-store conversions, and incremental sales for retailers and advertisers. For more information, visit www.gstv.com.
About MidOcean
MidOcean is a premier New York-based alternative asset manager specializing in middle-market private equity, alternative credit investments, and structured equity. Since its inception in 2003, MidOcean Private Equity has targeted investments in high-quality middle-market companies in the consumer and business services sectors. MidOcean Credit was launched in 2009 and currently manages a series of alternative credit strategies, collateralized loan obligations (CLOs), and customized separately managed accounts. For more information, visit www.midoceanpartners.com.
About Rockbridge Growth Equity
Founded in 2007, Rockbridge Growth Equity is a Detroit-based middle market private equity firm committed to helping both founder-operated and established companies accelerate growth and build long-term, sustainable value. Rockbridge combines the flexibility of a financial sponsor with the benefits of a strategic partnership by leveraging the firm’s relationship with the Rock Family of Companies, which provides access to industry and functional expertise. As of year-end 2024, Rockbridge has regulatory assets under management of over $1.7 billion across its target sectors: e-Commerce and Marketing Services, Financial Services and Fintech, Tech-Enabled Products and Services, and Digital Media. For more information, visit www.rbequity.com.
